UC Brand: Language Lessons to Come?

Here is an oddity.  On the UCOP website, there is a webpage on the “UC Brand.”  You can find it at
http://brand.universityofcalifornia.edu/index.html.  The text is below:

The University of Transformation

Pioneering. Curious. Vibrant. Thoughtful. Even beautiful. The University of California is located wherever a UC mind is at work. At any given moment, people in the UC community are exploring, creating and advancing our shared experience of life in California and beyond. These guidelines ensure we express these shared values with every communication. In short, this site helps us all “Speak UC.”

But as of 6 pm today on that webpage, there were no guidelines for speaking UC.  So how do you say “Where are the guidelines?” in UC speak?