The New UC Logo is Just Part of a Fad

OK. Enough fun with the new UC logo.  But let’s forget the rationale about how it was done to look nice on the Internet.  What we have is a general fad about simplifying old logos to make them look “cool” and “modern.”  UC got swept up in the fad. Take a look at the old and new city logo for Santa Monica above.  The old one was, well, old fashioned with its Latin phrase (even though it does have little helicopters).  So someone did to the Santa Monica logo what UC has done to its logo.  The difference was that no one in Santa Monica seems to have noticed or made a fuss about it. But the same impulse was at work in the designing.

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