Yet More Clues on the New UC Elephant Logo

In prior posts, we have puzzled over the new UC logo and, particularly, why – when viewed upside down – it resembles an elephant’s behind. Thanks to UCLA Professor Karen Orren, who located the YouTube video below, we may now have a clue as to the designer.


Update: Inside Higher Ed reports that 30,000 signatures have been gathered on a petition against the new logo:
http://www.insidehighered.com/news/2012/12/10/u-californias-new-logo-sparks-outrage

The petition is at:
http://www.change.org/petitions/university-of-california-stop-the-new-uc-logo

One thought on “Yet More Clues on the New UC Elephant Logo

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s