…(T)he new design… was created by an in-house design team at no extra cost to the university.*
*From Los Angeles Times blog,
“Critics say new UC logo is not dignified enough,” 12/8/12:
As the headline suggests, there is an issue about dignity. An observer (who will remain unnamed) has pointed out to yours truly that the new logo, when turned upside-down, resembles the rear end of an elephant.
If – despite the controversy – UC decides to stick with the new elephantine logo, it might also consider developing an official song. A modest proposal: There is already a song available that could be adapted: